Campaign Slogan:

Progress with stability TOWARDS Prosperity WITH Harmony

Interpretation:

Making steady progress in the long run; Promoting business prosperity with mutual harmony

Core Value:

Mutual Benefit, Mutual Harmony, Stability,and Perseverance

Interpretation:

Mutual Benefit: mutual benefit is the foundation of long-term development of an enterprise

Mutual Harmony: creating an enjoyable working environment for employees while cooperating with the external parties in harmony

Perseverance: to face internal and external challenges with great perseverance

Stability: to prepare for challenges in times of peace; to pursue robust development and eternal stability

Business Philosophy:

Harmony brings Prosperity, Faith brings Eternity

Interpretation:

Good personality, being pragmatic and adhere to the original goals, is essential for a business to succeed

Harmony: peace and delight brings harmony, which in turn fosters prosperity; only by maintaining good cooperation relationship with internal and external parties would enterprises be able to enjoy sound governance and long-term stability and thus produce better products.

Faith: never steer away from the original goals

Faith brings Eternity: operating the business in a pragmatic and consistent manner is the key to the sustainability of an enterprise

Corporate Mission:

Sincerity For All, Together We Grow

Interpretation:

Nurture business with faithfulness and integrity, with an aim to bring satisfaction and happiness to the customers while contributing to both the society and the industry